Live event-driven marketing

Every goal is a marketing moment you're missing

MatchFlare generates real-time social media content and video for betting brands the instant something happens on the pitch. Goals, upsets, red cards, last-minute winners. All turned into engagement before the replay ends.

PSL: Sundowns 2-1 Pirates
Content generated: 4 reels, 2 stories
Engagement: +340% vs static post
Rugby: Stormers vs Bulls LIVE
The Problem

Your competitors post while you sleep

Hollywoodbets, Betway, Supabets all have social teams producing content around live events. Meanwhile, betting operators without a content engine are invisible when it matters most: during the match. Static graphics posted hours after kickoff don't move the needle. The window for engagement is 90 minutes, and it's closing.

1

Live data triggers

Sports feeds detect goals, cards, half-time scores, and full-time results in real time

2

Dynamic content engine

Pre-built video templates and graphics populate automatically with event data and odds

3

Instant distribution

Content hits Instagram, TikTok, Twitter, and Facebook while fans are still reacting

30%
Higher engagement with real-time content vs scheduled posts
90s
Average time from live event to published social content
R35B+
South African gambling industry annual revenue

Built for betting brands

Pre-match hype content

Automated matchday previews with team stats, head-to-head records, and betting odds pulled from live feeds. Scheduled across all platforms before kickoff.

🎥

In-match video reels

Dynamic short-form video generated from live event triggers. Goal scored? Reel goes out with the scorer, updated odds, and branded overlay within seconds.

📈

Real-time odds graphics

Live odds visualization posted as stories and feed content. Shifts in betting markets become content that drives deposits and engagement.

🏆

Post-match engagement

Instant results content, match summaries, and "next fixture" teasers. Keeps the conversation going after the final whistle and primes the next matchday.

Every match. Every moment. Every platform. Covered.

MatchFlare is the marketing engine that never misses a beat. Built in South Africa, for South African sport, by someone who understands data, audiences, and what makes people bet.